The Right Artist. The Right Deal. The Right Show.
Booking the right talent is about more than star power - it’s about the right fit for your audience, your brand, your budget, and ultimately increasing attendance by reaching the artist’s fan base. With decades of industry relationships, we have the connections with national headliners, emerging acts, and local favorites. Then we transparently handle every detail from the first conversation to the final encore.
Full-Service Talent Procurement
We take the guesswork and risk out of talent booking.
Our long-standing agency relationships mean faster negotiations, better terms, and a smoother process from day one.
We Handle:
Team Goals
Artist options based on team goals and event themes
Agreements
Artist negotiations & performance agreements
Riders
Technical rider fulfillment
Team & Sponsors
Options for Team and Sponsor brand alignment opportunities, including Meet & Greet, First Pitch, National Anthem, Halftime, 7th Inning Stretch, Pre-Event Marketing and In-Game Broadcast interviews
When Game Day Becomes Show Day.
SAA offers unmatched access to talent of all genres that fit team/client goals. See a comprehensive list of artists we’ve successfully booked and produced over the years.
Artist Confidence, Client Success
A confident artist delivers a better performance.
That’s why we manage every detail—so the talent can focus on the show, not the logistics. From smooth advances to rock-steady staging with pristine sound, SAA productions provide performers what they need to shine. When the artist is happy, the client gets the unforgettable show they envisioned.
Seamless Integration with Your Event
Our booking and logistics process works hand-in-hand with your venue operations, game entertainment & marketing staff, sponsorship activations, and production schedule. We ensure all elements—creative, contractual, and technical—align with your gameday goals.